04 / 08
Jelly Dog
Identity, illustration and line architecture for a dog treat brand.
- Type
- Self-initiated consumer brand
- Role
- Creative direction and full identity
- Year
- 2026
- Disciplines
- Identity, naming, illustration, packaging and digital
The brand had to feel fun before it was read, while remaining controlled enough to organize six products on a shelf.
The idea
Shared shapes and proportions hold six characters, colors and personalities inside one recognizable system.
Credits
Design, art direction, illustration, naming and implementation by Vitor Altavista.