01 / 08
PeachTree Plates
Identity and packaging system for a healthy food brand.
- Type
- Self-initiated identity and packaging
- Role
- End-to-end concept and direction
- Year
- 2026
- Disciplines
- Identity, naming, art direction, packaging and digital expression
Healthy food often asks for discipline before it sparks appetite. PeachTree Plates reverses that logic: freshness, color and desire shape the brand.
The idea
One continuous curve connects symbol, packaging, photography, space and screen.
Credits
Design, art direction, naming and implementation by Vitor Altavista.