06 / 08
Level Up
Identity and brand expression for a sports-fintech.
- Type
- Sports-fintech identity
- Role
- Art direction and visual system
- Year
- 2025 / 2026
- Disciplines
- Identity, campaigns, sports activation and digital
Sports brands talk about the finish line; financial brands talk about control. Level Up needed a language that could hold ambition, movement and access together.
The idea
A rising form becomes a U, a lane, an opening and the starting point for the whole system.
Credits
Art direction and visual system by Vitor Altavista.