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Mundayn
Identity, character and communication for a digital platform.
- Type
- Digital platform identity
- Role
- Art direction and communication system
- Year
- 2025 / 2026
- Disciplines
- Identity, character, content system and digital
Guidance, onboarding, support and tasks can feel heavy. Mundayn needed personality that shortened that distance without treating people as children.
The idea
An elephant drawn with one line becomes symbol, character and a bridge between product messages and brand voice.
Credits
Art direction, identity and communication system by Vitor Altavista.