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New Cross
Art direction and visual identity for an industrial operation.
- Type
- Industrial identity
- Role
- Art direction and visual system
- Year
- 2026
- Disciplines
- Identity, environmental graphics, workwear and digital
An industrial brand has to be seen before it is read. Visibility is part of how the operation orients, recognizes and protects itself.
The idea
Two diagonals build the N, the crossing and the bands that connect workwear, equipment, space and screen.
Credits
Art direction and visual system by Vitor Altavista.